Who I am

Hello and welcome! 

I’m Cleto (Clay) Tirabassi, Wellness Coach – a huge fan of sustainable well-being with an undying passion for helping improve the lives of others.

I'm blessed to have a wonderful wife and two fabulous daughters. They are my rock.

My enthusiasm for health and fitness began when I was just 4 years old. Not kidding! If you're curious, there’s more about the backstory here.

However, back to the present ‘me.‘

what i do

I do lots of things from auto-repair to baking – and a whole lot in between.

But what I enjoy most, is patiently engaging with people (like 'Al') who want the same life-successes I’ve attained – to understand their obstacles, and to help them devise realistic strategies for achieving and maintaining the best possible outcomes.


Because it disturbs me that most of us consciously neglect our health and end up paying dearly later on. As a naturally curious ‘fixer’ type, seeing this first-hand over the years, has had a lasting impact on me.

It’s frustrating to watch people make mistakes (especially the lifestyle ones) which I know can be avoided.

With all the freely-available science and resources, the world’s population (particularly in western societies) continues to struggle with emotional prosperity, and is becoming unhealthier. The WHO’s position on this is pretty sobering:

“Diabetes cases in adults will more than double globally from 143 million in 1997 to 300 million by 2025 largely because of dietary and other lifestyle factors.”

It seems perfectly clear then, that prevailing approaches to health and fitness don’t work – and it’s the very reason which mobilizes me to challenge convention.


Being ‘people-centric’, I’m naturally-drawn towards connecting on a personal level – both to help alleviate the mass confusion and indecision (courtesy of the selfish exploits of the health and fitness industries) – and to provide tangible solutions.

Doing my part to educate, inspire and improve the lives of others through practical and sustainable options, is therefore the logical and ‘right‘ choice for me.

The immense satisfaction and appreciation shown towards me and the MFR-movement, means I couldn’t be surer or more passionate about my calling.

how i approach health and wellness

I believe that lasting change for long-term wellness depends on how grounded, empathic and success-minded you are – not on some ‘secret’, the next fad or a clever smartphone app or device.

This means working on the ‘self’, rather than allowing the environment to dictate.

Even if various competing aspects of life need to be considered and integrated into a sustainable solution – it all starts and ends with the individual.

I furthermore see the overarching condition of well-being as a multi-dimensional (physical-emotional-social-spiritual-intellectual) state, not a band-aid.

Within the realm of well-being, and in doing my part to promote wellness, I embrace the 3 main aspects of human existence (body-mind-soul) together.

(By the way, ‘Wellness’ is often used interchangeably with ‘Well-being.’ More on that and other terms and definitions here.)

How so?

Because I don't believe you can have any ‘one’ of them, if you're neglecting the other ‘two.’

But enough about me, let's consider why you might be here…

Could this be you?

  • You're tired and frustrated with being out-of-shape.

  • You've tried a few different 'things' along the way, but fallen short.

  • Your time is limited, so you usually answer to other ‘more pressing’ engagements.

  • You're mindful of the likely medical burden and costs that await you, if you continue your current course.

  • You really want change, but at the same time you're a slave to procrastination because, well...

  • The fitness industry also has you overwhelmed, confused and skeptical.
    What should you do? Where should you start? Who should you trust?
    You might just be using this 'predicament' as justification for not taking action – and so the cycle of inaction continues. How do you break it?

If any of these points resonate with you…