This is me

Hello and welcome! – I’m Cleto "Clay" Tirabassi, ISSA-certified Master Fitness Trainer – and a huge fan of sustainable wellness.

I'm blessed to have a wonderful wife and two fabulous daughters. They are my rock.

My enthusiasm for fitness began when I was just 4 years old. Not kidding! :)
If you're curious, there’s more about the backstory here.

However, back to the present ‘me.‘

what i do

I do lots of things from auto-repair to baking – and a whole lot in between.

But what I enjoy most, is patiently engaging with people (like 'Al') who wish for the same life successes I’ve attained – to understand their obstacles, and to help them devise realistic strategies for achieving and maintaining the best possible outcomes.


Because it disturbs me that most people consciously neglect their well-being and end up paying dearly later on. As a naturally curious ‘fixer’ type, having seen this first-hand over the years has had a lasting impact on me. It’s frustrating to watch people make mistakes (especially the lifestyle ones) I know can be avoided.

With all the freely-available science and resources, the world’s population (particularly in western societies) continues to struggle with emotional prosperity, and is becoming unhealthier. The WHO’s position on this is pretty sobering:

“Diabetes cases in adults will more than double globally from 143 million in 1997 to 300 million by 2025 largely because of dietary and other lifestyle factors.”

It seems perfectly clear then, that prevailing approaches to health and fitness don’t work – and it’s the very reason why I’m mobilized to challenge convention.

How I operate

Being ‘people-centric’, I’m naturally-drawn towards connecting on a personal level – both to help alleviate the mass confusion and indecision (courtesy of the selfish exploits of the health and fitness industries) – and to provide tangible solutions.

Doing my part to educate, inspire and improve the lives of others with practical and sustainable options, is therefore the logical and ‘right‘ choice for me.

The immense satisfaction and appreciation shown towards me and the MFR-movement, means I couldn’t be surer or more passionate about my calling.

how i approach wellness

I believe that lasting change for long-term wellness (or well-being) depends on how grounded, empathic and success-minded you are – not on some fitness ‘secret’, the next fad or a clever smartphone app or device.

My point-of-departure is therefore outward-looking.

I also see wellness as a multi-dimensional (physical-emotional-social-spiritual-intellectual) state-of-being, not a band-aid. It all starts and ends with the individual.

I embrace the 3 main aspects of human existence (body-mind-soul) together. How so?
I don't believe you can have any ‘one’ of them, if you're neglecting the other ‘two.’

But enough about me, let's look at why you might be here…

Could this be you?

  • You're tired and frustrated with being out-of-shape.

  • You've tried a few different 'things' along the way, but fallen short.

  • Your time is limited, so you usually answer to other ‘more pressing’ engagements.

  • You're mindful of the likely medical burden and costs that await you, if you continue your current course.

  • You really want change, but at the same time you're a slave to procrastination because, well...

  • The fitness industry also has you overwhelmed, confused and skeptical.
    What should you do? Where should you start? Who should you trust?
    You might just be using this 'predicament' as justification for not taking action – and so the cycle of inaction continues. How do you break it?

If any of these points resonate with you…