I work with people who share Al's predicament – and who want a better deal. My aim is to inspire, motivate and support them in achieving their lifestyle-wellness goals.


  1. Take the time to engage and fully understand your situation and the limitations negatively impacting your lifestyle.

  2. Closely collaborate in devising the most practical solutions for you to, not only achieve, but also sustain your wellness alongside your other life-commitments.

  3. Provide honest supportive information and resources in my coaching and via MFR, free of obtrusive sign-up forms, irrelevant clickbait and annoying pop ups.
    (My intention is to provide quality service while helping reduce the unnecessary hype and misinformation perpetuated by the health and fitness industries.)

how I serve my community

Taking my cue from the mission statement means I will ‘level’ and empathize with you. It’s how I know that – although people like Al realize the need for fitness and health – they also have lots of other demanding ‘stuff’ going on.

In other words: I make it my business to listen and understand.

Our natural inclination is to throw our hands in the air because we’re overwhelmed and can't see any way of devoting permanent space in our lives for keeping fit.

I used to think this way too. In fact, it’s sometimes difficult to see it any other way. But I know and understand the workarounds. Sharing or coaching these solutions is what really gets me enthusiastic!

Whether 1-on-1 or via MFR, I engage with my community through providing:

  1. Guidance

  2. Information and Resources

  3. Coaching Services

  4. Courses

These activities are further detailed on the services page.